Over the years Ben has built a book of clients helping to better market and position their projects for success. Through his consultancy, The Ledger Agency, he consults and advises projects throughout the entire tech landscape.
2016 - Present
The Ledger Agency | Senior Consultant
My career has been influenced heavily by both the entrepreneurial and corporate landscape. I come from the world of startups, having successfully built, launched and sold businesses earlier in my career.
In the past decade I have excelled in global companies, executing cross functional marketing campaigns and pipeline growth strategies across worldwide markets. With a laser focus on building businesses in markets, both new and established, I have launched products, accelerated existing pipelines and led teams across a series of functions and a series of business sectors both in direct (B2C) and partner led (B2B) business models.
More recently, I led a marketing organization at OpenText, formerly Micro Focus. My team handled the Application Modernization (AMC) and Information Management & Governance (IMG) product portfolios for all of North America and International regions worldwide. With nearly $70M of pipeline across my two product groups, we owned the entire marketing function including all the corporate marketing campaigns, partner marketing campaigns, digital campaigns, sales enablement, and pipeline campaigns.
Most recently, I worked as Director of Marketing, and Director of Demand Generation at mid sized software and technology firms, building marketing and demand generation disciplines at those agencies as well as supporting Enterprise sales leaders and their teams.
